Matt Plain Discusses Mergers, AI and Talent Pressures Facing Law Firms

Law firm managing partners are navigating a rapidly shifting landscape defined by consolidation, evolving workplace expectations, and the growing role of artificial intelligence. Barton Gilman’s co-managing partner Matt Plain recently spoke with Massachusetts Lawyers Weekly about what’s top of mind for law firms in 2026, pointing to economic pressures and operational efficiency as key drivers of change.

“What we’re starting to see in these markets is the midsize and small firms engaging in mergers and consolidation,” Matt says, noting that the trend ultimately comes down to cost and scale. “Practicing law is not an inexpensive operation… To the extent you can gain efficiencies by bringing people together… that’s a good thing.” At the same time, firms are rethinking how and where work gets done, with hybrid and remote policies becoming essential tools in the competition for talent. “It’s easier to change firms… because of hybrid opportunities,” he adds. “So we have to be willing to embrace [hybrid work] and… meet people where they are.”

Still, flexibility varies by role. Matt emphasizes that some attorneys need to be in the office more frequently due to the demands of litigation and document-intensive work. In response, the firm has taken a more strategic approach to its footprint, blending traditional office space with co-working environments to reduce overhead and better align with how many of its lawyers operate in the field.

Looking ahead, Matt says succession planning and technology adoption – particularly AI– are top concerns for firm leaders. A wave of retirements is expected to reshape firm leadership, requiring the next generation to step into management roles. At the same time, the firm is leaning into innovation, recently launching an AI-powered receptionist who connects callers to the appropriate individuals. “There will be some kinks to iron out, but we’re really, really pleased with it,” Matt says, underscoring that AI integration is still in its early stages.

Read “Managing partners talk what’s top-of-mind for 2026,” on the Massachusetts Lawyers Weekly website (subscription required).

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