Eve J. Brown was recently quoted in the Law360 article “Monster Energy Living Up to Name in TM Suit, Judge Says.”
The trademark infringement case between energy drink giant, Monster Energy, and craft root beer maker, Thunder Beast (Monster Energy Company v. Thunder Beast LLC et al., case number 5:18-cv-01367) in the U.S. District Court for the Central District of California remains ongoing, but the judge recently made the assertion that Monster was “trying to crush this root beer company out of business.”
“We believe this case has been meritless from the start and that there was never any genuine concern over confusion between Thunder Beast and Monster Energy,” Brown said. “Monster Energy Company has a long history of bullying smaller companies through aggressive litigation tactics.”
Eve, who is representing Thunder Beast as Lead Counsel, is no stranger to Monster Energy’s trademark claims. In 2012, as the then director of Suffolk Law School’s Intellectual Property and Entrepreneurship Clinic, Eve lead a team that successfully defended another small business, Monster Fish Keepers, against Monster Energy’s claims before the U.S. Trademark Trial and Appeal Board. Since then, Eve has successfully defended dozens of other clients in trademark matters against Monster Energy and other well-known companies, including Nautica and Guerlain.
Eve is an experienced intellectual property attorney, professor, speaker, and author. She has taught entrepreneurship and intellectual property law at MIT, Boston University, Boston College, Northeastern University, Suffolk University, and Indiana University. Eve currently holds an Assistant Professorship in the School of Justice Studies at Roger Williams University teaching Intellectual Property Law, Legal Ethics & Professional Responsibility, and Shakespeare & Law.
Eve counsels creative artists and business owners in the film, music, literary, theatre, craft food and beverage, software, nonprofit, and product innovation industries, helping to develop, launch, leverage, and defend their ventures. Prior to joining the firm, Eve was the founder and principal of Bricolage Law, LLC. Eve earned her J.D. from the University of California at Davis School of Law and her B.A., cum laude, from Skidmore College. She is admitted to practice in Massachusetts and California.
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